For today’s consumers’ choice comes with a simple click of a mouse. They can browse, compare, review and buy from the comfort of their own living room. Those who choose to buy in-store have usually already made a decision about what they are going to buy before they ever leave their homes.
What is a Unique Selling Proposition (USP) ?
A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’
In other words, it’s the reason why someone should buy from you, and not from another vendor in the same space with a similar product. Why use Slack and not Facebook at work? Why buy pizza from Papa John’s and not Pizza Hut?
Some businesses are the only one in their field. They exist in a marketplace of one, either because they’re gigantic or because they’re so innovative that nobody else is doing what they’re doing. But that situation seldom lasts.
The 8 Questions Every Website Visitor Wants Answered in 10 Seconds
10 seconds may seem like a small window and you’re probably thinking it’s not enough time to introduce your business to a new customer. However, the reality is regardless of what business you are in, visitors to your website will decide whether they are going to stay or go in the first few seconds.
So what do you need to convey to each and every potential customer before you lose them?
#1 is simple – What are you selling? You can have the most attractive, unique and creative website but if what you’re selling isn’t obvious you’ll likely lose them.
Reaching Consumers During the Purchase Process
Radio’s role in connecting consumers with products and services has long been studied over the years. The warp speed growth of the internet, digital and social has raised the question, Does radio still hold a prominent position in the purchase process? According to the following study, although search and social both play an important role in purchase consideration, audio exposure is still closely linked to decision making.
12 Uncomfortable Things That Will Make You More Successful
In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.
Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement.
Du Bois knew she would have more than a few fish-out-of-water moments. Instead of trying to shield her from them, he asked her to revel in them