“Choose the underestimated contender, whose secret weapons are passion and purpose,” she says. “Hire the Scrapper.“
Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the “Scrapper” a chance.
The combination of radio and the Internet satisfies the rational and emotional needs of consumers. The Internet is a huge resource for information, allowing people to find what they want, when they want it. Radio is a personal and emotional medium providing entertainment and companionship throughout the day.
You are having a sale, an anniversary or the grand opening of a new store and you’ve been thinking about creating an event around it. Having a radio station broadcast LIVE from your location can add an element of fun as well potentially drive sales.
Are you ever surprised by how quickly you forget things?
You know the feeling, you walk into a room to do something but as soon as you get there you forgot why you were there in the first place.
You see an ad for something that interests you and as quickly as you think, “I should look into that” something else grabs your attention and your first thought is a distant memory?
Or you have an idea that is so great you think it’s impossible you’ll ever forget it. So you don’t bother writing it down. Within ten minutes you’ve forgotten it and it never comes back.
31% of Canadians spend 10 hours per day on the web
Most consumers today check out your business online before ever walking through the door.
Are you prepared?
“To me the real, real solution to quality growth is figuring out the balance between two activities: exploration and exploitation.“
Is it possible to run a company and reinvent it at the same time? For business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization.
