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Radio works well because it pays for itself. It drives people to the website and they pick up the phone to call. Our choices were Google, radio, or newspaper. We decided to go hard on The Q! and it worked.
When we do our ads, people really look to us for knowledge. “Oh, I’m going to do this. Robinson’s will know.” So we’ve branded ourselves really well that way.
The Q! and The Zone have been a great partner in a lot of community work we do together, and it’s really helped to build our brand locally.