Reaching Consumers During the Purchase Process

Radio’s role in connecting consumers with products and services has long been studied over the years. The warp speed growth of the internet, digital and social has raised the question, Does radio still hold a prominent position in the purchase process? According to the following study, although search and social both play an important role in purchase consideration, audio exposure is still closely linked to decision making.

Read the whole study by Starcom Mediavest Group