What is a Unique Selling Proposition (USP) ?

A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’

In other words, it’s the reason why someone should buy from you, and not from another vendor in the same space with a similar product. Why use Slack and not Facebook at work? Why buy pizza from Papa John’s and not Pizza Hut?

Some businesses are the only one in their field. They exist in a marketplace of one, either because they’re gigantic or because they’re so innovative that nobody else is doing what they’re doing. But that situation seldom lasts.

TED Talk: This is what happens when you reply to spam email

“I thought, I could just delete this. Or I could do what I think we’ve all always wanted to do.”

Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, weeks-long exchange with a spammer who offered to cut him in on a hot deal.

The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

10 seconds may seem like a small window and you’re probably thinking it’s not enough time to introduce your business to a new customer. However, the reality is regardless of what business you are in, visitors to your website will decide whether they are going to stay or go in the first few seconds.

So what do you need to convey to each and every potential customer before you lose them?

#1 is simple – What are you selling? You can have the most attractive, unique and creative website but if what you’re selling isn’t obvious you’ll likely lose them.