“To me the real, real solution to quality growth is figuring out the balance between two activities: exploration and exploitation.“
Is it possible to run a company and reinvent it at the same time? For business strategist Knut Haanaes, the ability to innovate after becoming successful is the mark of a great organization.
For today’s consumers’ choice comes with a simple click of a mouse. They can browse, compare, review and buy from the comfort of their own living room. Those who choose to buy in-store have usually already made a decision about what they are going to buy before they ever leave their homes.
A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’
In other words, it’s the reason why someone should buy from you, and not from another vendor in the same space with a similar product. Why use Slack and not Facebook at work? Why buy pizza from Papa John’s and not Pizza Hut?
Some businesses are the only one in their field. They exist in a marketplace of one, either because they’re gigantic or because they’re so innovative that nobody else is doing what they’re doing. But that situation seldom lasts.
“I thought, I could just delete this. Or I could do what I think we’ve all always wanted to do.”
Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, weeks-long exchange with a spammer who offered to cut him in on a hot deal.
10 seconds may seem like a small window and you’re probably thinking it’s not enough time to introduce your business to a new customer. However, the reality is regardless of what business you are in, visitors to your website will decide whether they are going to stay or go in the first few seconds.
So what do you need to convey to each and every potential customer before you lose them?
#1 is simple – What are you selling? You can have the most attractive, unique and creative website but if what you’re selling isn’t obvious you’ll likely lose them.
