In 2016 everyone has heard of ‘branding’ but what does it really mean? What does it include? In this fast paced world keeping up with what you need to do can be overwhelming for any small business owner. You’ve heard of knowing your target demo but today you may need to go further and have a buyer persona, characters that encompass the qualities and lifestyle of who you are trying to reach. If are just getting started and need some help here are a few steps to get you off on the right foot.