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TED Talk: This is what happens when you reply to spam email

"I thought, I could just delete this. Or I could do what I think we've all always wanted to do." Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, weeks-long exchange with a spammer who offered to cut him in on a hot deal. https://youtu.be/davHBmGQFCQ

The 8 Questions Every Website Visitor Wants Answered in 10 Seconds

10 seconds may seem like a small window and you're probably thinking it's not enough time to introduce your business to a new customer. However, the reality is regardless of what business you are in, visitors to your website will decide whether they are going to stay or go in the first few seconds. So what do you need to convey to each and every potential customer before you lose them? #1 is simple - What are you selling? You can have the most attractive, unique and creative website but if what you're selling isn't obvious you'll likely lose them....

How to Brand Your Business on a Budget: A 6-Step Guide

In 2016 everyone has heard of 'branding' but what does it really mean? What does it include? In this fast paced world keeping up with what you need to do can be overwhelming for any small business owner. You've heard of knowing your target demo but today you may need to go further and have a buyer persona, characters that encompass the qualities and lifestyle of who you are trying to reach. If are just getting started and need some help here are a few steps to get you off on the right foot. Read More