There is an old one-liner that says “You know that tingly feeling you get when you like somebody? That’s common sense leaving your body.”
Funny, but true.
When your customers like you, logic can leave their decision-making process in favour of liking you.
But your competitors understand the power of emotions as well, and like you, they are in the race to be liked.
In our Ten Tingly Tactics to Make Customers Like You, tactic number 8 is: “Appearance is everything. Ray Crock, the founder of McDonalds Restaurants said ‘You can tell how a business feels about its customers by simply looking at how they maintain their washrooms.’ Do your people and your business look like someone you would want to do business with?”