Sound Advice – Say it Differently

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Say It Differently

            Making your message stand out in the maze of an increasing number of competitors and a never ending barrage of new media can be challenging today.

            For one thing, name recognition alone, is no longer enough to put you ahead of the pack. Today your name has to stand for something. And one of the ways to achieve that is to develop a unique, thought-provoking way of saying what you do.

            Here are a few examples that are unique enough to be memorable and make you smile…. And making your prospects smile is a great way to begin a relationship.

  • For a muffler shop “No appointment necessary, we’ll hear you coming”    

  • For an optometrist “If you don’t see what you’re looking for, you’ve come to the right place”

  • For a plumber “We repair what your husband fixed”

  • For another plumber. “Don’t sleep with a drip, call us.”

  • For an electrician “Let us remove your shorts”

  • For a tire store “Invite us to your next blowout”

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