Sound Advice – Let’s Eat Grandma

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Let’s Eat Grandma

          Why are a wise guy and a wise man, opposites?
          The English language, which is the language you use to persuade customers to buy, can be easily misunderstood. Simply leaving the comma out of “Let’s eat, Grandma.” Can change the entire meaning of the sentence.
            And think of all the words we use that have double meanings, like:

  • The bandage was wound around the wound.

  • The farm was used to produce produce.

  • The dump had to refuse more refuse.

  • He could lead if he would get the lead out.

  • The dove dove into the bushes.

          And then of course, there are words with more than two meanings, like “present”.

  • There is no time like the present to present the present.

There are expressions that really confuse us.  

  • How can a fat chance and a slim chance be the same thing?

  • How can an alarm go off by going on?

  • And a house that burns up is burned down.

  • Why do some people have noses that run and feet that smell?

           You get the point. The English language can be a difficult communications tool to master. All too often we try to win customers with boring facts, rather than using the language to create meaningful stories about our businesses.
           The English language can reflect the creativity of the human race, which of course is not a race at all.

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