Holiday Season Sales
An August 8th report in Chain Store Age suggests that 60% of retailers are “cautiously optimistic” about sales in the upcoming holiday season. In their “2013 Holiday Predictions Survey” e-tailer Baynote reported 60% of retailers are forecasting revenue growth in excess of 10%.
The report also suggests that 30% of retailers will begin their pre-holiday promotions prior to October 1, with more than 40% waiting until early November.
When it comes to capturing share of mind or share of market, there is no doubt the early bird gets the worm. And the most important part of planning for a successful holiday season is…..planning for a successful holiday season.
Planning your holiday promotions now allows you to put more strategic thought into your advertising and to create better campaigns. It also assures that you will be able to get the media schedules you want, and you will be you one step ahead of your competition.