Sound Advice – Ads that Sell

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ADs That Sell

If we asked your customers “What is the most out-of-the-box thing you have done for them?” what would they say? The answer can be the basis for a believable ad that can be used in any media, online and off, to persuade more people to do business with you.

        Roy Williams, the self-proclaimed “Wizard of Ads” says, “Too many ads today are creative without being persuasive. ‘Slick, clever, funny, creative and different’ are poor substitutes for ‘informative, believable, memorable and persuasive’.”

          Creating ads that are “informative, believable, memorable and persuasive” begins with asking the right questions.

          Williams says, “The typical business owner is uniquely unqualified to see his or her company or product objectively. They are on the inside looking out, trying to describe themselves to a person on the outside looking in. It’s hard to read the label when you’re inside the bottle. Too much product knowledge causes the business owner to answer questions no one is asking. This makes for extremely ineffective advertising.”

          Creating ads that answer the questions your customers are asking is as simple as paying attention to the questions your customers and prospects are asking.

          Do you know what your best customers would say if we asked them why they prefer to do business with you?

          We have a Creative Brief we use to uncover the questions your prospects need you to answer if they are to switch from their current supplier to you!

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