In 2016 everyone has heard of ‘branding’ but what does it really mean? What does it include? In this fast paced world keeping up with what you need to do can be overwhelming for any small business owner. You’ve heard of knowing your target demo but today you may need to go further and have a buyer persona, characters that encompass the qualities and lifestyle of who you are trying to reach. If are just getting started and need some help here are a few steps to get you off on the right foot.
Radio’s role in connecting consumers with products and services has long been studied over the years. The warp speed growth of the internet, digital and social has raised the question, Does radio still hold a prominent position in the purchase process? According to the following study, although search and social both play an important role in purchase consideration, audio exposure is still closely linked to decision making.
In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew she would have more than a few fish-out-of-water moments. Instead of trying to shield her from them, he asked her to revel in them
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