The combination of radio and the Internet satisfies the rational and emotional needs of consumers. The Internet is a huge resource for information, allowing people to find what they want, when they want it. Radio is a personal and emotional medium providing entertainment and companionship throughout the day.
Are you ever surprised by how quickly you forget things? You know the feeling, you walk into a room to do something but as soon as you get there you forgot why you were there in the first place. You see an ad for something that interests you and as quickly as you think, “I should look into that” something else grabs your attention and your first thought is a distant memory? Or you have an idea that is so great you think it’s impossible you’ll ever forget it. So you don’t bother writing it down. Within ten minutes you’ve … Read More
A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’ In other words, it’s the reason why someone should buy from you, and not from another vendor in the same space with a similar product. Why use Slack and not Facebook at work? Why buy pizza from Papa John’s and not Pizza Hut? Some businesses are the only one in their field. They exist in a marketplace of one, either because they’re gigantic or because they’re so innovative that nobody else is doing what they’re doing. But that situation seldom lasts.
10 seconds may seem like a small window and you’re probably thinking it’s not enough time to introduce your business to a new customer. However, the reality is regardless of what business you are in, visitors to your website will decide whether they are going to stay or go in the first few seconds. So what do you need to convey to each and every potential customer before you lose them? #1 is simple – What are you selling? You can have the most attractive, unique and creative website but if what you’re selling isn’t obvious you’ll likely lose them.