10 seconds may seem like a small window and you’re probably thinking it’s not enough time to introduce your business to a new customer. However, the reality is regardless of what business you are in, visitors to your website will decide whether they are going to stay or go in the first few seconds.
So what do you need to convey to each and every potential customer before you lose them?
#1 is simple – What are you selling? You can have the most attractive, unique and creative website but if what you’re selling isn’t obvious you’ll likely lose them.